Why do e-cigarettes need to smell?

Why create hundreds of different flavors for an e-cigarette created by quitting smoking? This is indeed a question. E-cigarettes are touted as less harmful than cigarettes, green and healthy, and can be used to quit smoking. So why not go for the original flavor, instead of the expanded variety?



Several e-cigarette offline stores we visited showed more than 40 flavors, ranging from watermelon and mint to coke and coffee. They also offered nicotine content choices for different smokers, such as a pack of cigarettes a day with a suitable nicotine content of 6mg, and two packs a day with a suitable nicotine content of 12mg......



From the perspective of the top five sales of e-cigarettes, the monthly sales reached 170,000, and the average price is about * yuan, can choose more than 10 flavors.



It has to be said that the motives of some brands make one wonder, do adult smokers really need so much flavor? These novel smells are more likely to be experienced actively by young people. More and more technological in appearance, more and more portable in size, it seems to be tailor-made for young people.



The barriers to entry for e-cigarettes are extremely low, but they are a lucrative industry. According to the article, the cost of small cigarettes is no more than * yuan, and the gross profit of the e-cigarette industry may be 80 percent. Starting an e-cigarette business from scratch can cost as little as 100, 000 yuan, research suggests. There are basically no technical barriers to e-cigarettes, whether in terms of construction principles or chip production, and different brands are highly similar, almost following suit.



E-cigarette entrepreneurs want to become, investors want to layout a in advance, and can make fast money, but also huge profits, can you find a few such industries? "Said an investor close to the e-cigarette industry. For entrepreneurs, as long as the game, it is possible to share a share of the action.



There is nothing wrong with companies seeking profits. The only question is whether e-cigarettes are for adults to quit smoking, or for young people to start smoking. If the former, vaping may be the greatest invention of the century. If the latter, has given his answer: following the blockchain, the venture capital community is once again facing the choice of values in front of the storm, it is worth not making money.