E-cigarette vendors compete for the young market in many ways

Vape vendors have also developed a series of strategies to compete for the young market.



Playing the three-way card, called advocating values, is actually advocating e-cigarettes. Recently, I found that an article about the inner life of an e-cigarette salesman appeared on several online social platforms and youth groups. In addition to telling the story of an e-cigarette salesman's struggle, the article also emphasizes that qualified e-cigarettes have less impact on the body than cigarettes, and do not cause second-hand smoke harm to people around. Therefore, e-cigarettes are a 'harm reduction' product and the best alternative to cigarettes.



After investigation, it is confirmed that the article is actually an e-cigarette brand promotion advertorial. Industry insiders told that this is also the current e-cigarette brand promotion commonly used method.



Playing the health card, claiming that vaping can quit smoking, strengthen the body, can beauty. Many brands of e-cigarettes not only avoid the dangers of nicotine and other components in the products, but also boast that they are healthy. Some claim that the products contain vitamins, collagen, melatonin, lactic acid bacteria and other beneficial ingredients, after taking not only does not hurt the body, but also can improve immunity, beauty and anti-aging, awake the mind, soothe the spirit to sleep, spleen and lung, eliminate fatigue, hangover......



Play entrepreneurship card, in the name of entrepreneurship to encourage young people to agent products, improve popularity. Pay 6000 yuan to become a secondary distributor, pay 30000 yuan to become a primary distributor, pay 150,000 yuan to directly become a co-founder. Learned from many e-cigarette brands, there are enterprises specially recruit young people, especially young women as agents, guide them to sell e-cigarettes to their peers through the release of fashionable, high-grade atmosphere circle of friends and other ways to operate the circle of cigarette friends.



According to the World Health Organization, nicotine exposure in adolescents may have long-term adverse consequences for brain development, including learning disabilities and anxiety disorders. Marketing and use of electronic nicotine delivery systems targeting non-smokers, pregnant women and young people should be banned. Unsubstantiated health claims about electronic nicotine delivery systems are prohibited.