Let's talk about the younger age of smoking brought about by e-cigarettes

According to the statistics of the US e-cigarette market from 2011 to 2018, the proportion of US junior high school students who smoked traditional cigarettes and e-cigarettes was 4.3 percent and 0.6 percent respectively in 2011; However, seven years later, the figures were 1.8 percent and 4.9 percent, indicating the rapid expansion of e-cigarettes among American middle school students.

Similarly, the percentage of U.S. high school students who use e-cigarettes increased from 1.5 percent in 2011 to 20.8 percent in 2018. That's about one in five American high school students now using e-cigarettes.

Currently, many e-cigarette brands are promoting their products with labels such as hipster, fun, freedom, fun, inspiration and celebrity smoking.

The potential harm of e-cigarettes has pointed to their camouflage:

Compared with traditional tobacco, e-cigarettes are more camouflaged and potentially risky. The scary thing is that there is a lack of research on them, so the harm to people who use e-cigarettes, especially teenagers, is even more frightening. Because manufacturers will use e-cigarettes as a label for fashionable lifestyle...

In addition to spending money on slogans, flavors and celebrity endorsements, many brands sponsor music festivals to promote their products.


They are also looking for new consumption scenes in offline channels. Previously, many e-cigarettes would target convenience stores, KTV, restaurants, 3C digital stores, bars, nightclubs and other scenes. Nowadays, competition in these channels is fierce, and the entry fee of a KTV can even be as high as 400,000 yuan to 600,000 yuan, which is also a heavy burden for e-cigarette startups.

While the blot is developing new consumption scenes, such as car wash shop, 4S shop, cinema, pedicure shop, teahouse, and even taxi, pharmacy, cake house, bath center, fruit shop and so on.

It sounds like the future of the vape channel wars will be everywhere in our lives.

The appeal of e-cigarettes to young people is not small.

After some brands are promoted to the market through channels, whether there will be a problem of e-cigarettes flowing to or close to minors, if this problem is widespread, it may eventually lead to the entire e-cigarette industry being severely regulated, and finally no longer able to do e-cigarette business.

However, Guo Xiaoyu, the founder of Cigarette CrowdTest, offers a new direction of reference. She believes that e-cigarette consumption is gradually spreading from young people who are easily exposed to new things to smokers of all levels.

So while there may be a trend towards younger ages, perhaps e-cigarettes will eventually reach a more even proportion across all age groups.

Take, for example, the rise of the skinny cigarette in traditional tobacco, which was also widely viewed around 2010 as a young person's and a woman's cigarette, in much the same way that e-cigarettes are now viewed as a young person's pastime.

But with the passage of time, by 2018, the market sales of fine cigarettes has reached 2.385 million boxes, and the market is in an unsaturated state. Moreover, in the process of investigation, it is found that the people who buy the fine tobacco brand are mainly the post-80s, followed by the post-70s, and the post-90s are not the main force.

Judging the future of e-cigarettes from the development path of cigarettes, perhaps the current trend of younger consumption is only temporary.