As the e-cigarette market tumbles, can e-cigarette brands stay afloat?

Obviously not.

In order to prove their innocence, many brands have their own moves. For example, an e-cigarette brand says that e-cigarettes are guilty of the original sin because they are addictive and harmful, but because they are less harmful than traditional tobacco, it is still beneficial for smokers to promote them. As long as they are not sold to minors, they are not guilty.

You can see it's trying to lower its profile, to signal to markets and regulators that it's trying to keep its borders.



Scientific studies have shown that nicotine content is less than 2%, while most e-vapers on the market now contain 5% nicotine.

In August this year, the company introduced a liquid containing less than 2 percent nicotine. Other versions of e-cigarettes, with nicotine content below 2%, have also been introduced.

That seems to be the trend, and it would be a good thing if more e-cigarette brands competed to participate in research on e-cigarette harm reduction.



One e-cigarette brand, which claims to have occupied 60 percent of the market, also held a media Open Day, inviting the media to visit its exclusive factories and laboratories, saying that it is using the most stringent corporate standards to produce products, ensuring the first-class quality and safety.

A leading expert in the development of e-cigarettes also spoke out against his peers, saying that more than 90 percent of other e-cigarettes on the market would fail if they were tested according to the most stringent standards of the e-cigarette industry.

With all the talk of separate efforts, the market really needs a concerted effort from vaping peers, not a stampede.

One e-cigarette brand recently made a big change to address the oil leakage of e-cigarettes. Its new set of S products advertises a 30% increase in the amount of smoke and a 300% reduction in the oil leakage rate.